home   about


Job Board Doctor

Job Board Doctor - Making job boards and career sites better

Movement by the superpowers – challenges for you?
Let’s face it – most of us in the industry are NOT LinkedIn, Google, Facebook, or Indeed. We just aren’t. Perhaps we’re on the road to getting much bigger (looking at you, ZipRecruiter) or perhaps we hope we’ll be acquired by one of the big guys. But the reality is that we live in a world where our businesses – big, small, or microscopic – will be compared to the ‘superpowers’. It used to be ‘Why don’t you run a SuperBowl ad like...
Tue, 02/19/2019 - 09:30


Cash, Vangst, and Chief: news of the recruitment marketing world
Apparently the Polar Vortex – although causing great misery in the Doctor’s neck of the woods – had no effect on the recruitment marketing industry. There have been sales, funding rounds, layoffs, and much more. So what happened? Glad you asked: Woven launches:  Woven, an Indianapolis software company that helps engineering teams hit hiring goals, has raised over half a million dollars in an early-stage round of funding from a group of investors, including High Alpha Capital. ...
Tue, 02/12/2019 - 09:30


The term ‘job board’ is meaningless
A couple of times a year I do a guest lecture in a college class at my alma mater that focuses on creative and non-traditional careers. It’s always interesting because it puts me in direct contact with some very smart soon-to-be college grads – who usually don’t have a clue about finding their first job. However, my talk is not a ‘how do I find a job’ lecture – instead, it’s about how people like me used their liberal arts degree to create some kind of...
Tue, 02/05/2019 - 09:30


The hybridization of job boards
First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The ‘classic’ job board is defined by Monster of the ’90s and ’00s – chock-full of job ads, interstitials, and a million add-ons to nickle-and-dime their employer-clients. To this day, if someone says ‘I hate job boards’, they’re probably talking about a site resembling the Monster of 2002. Professional networking sites are defined by...
Tue, 01/29/2019 - 09:30


Monikl, flocks, and malls: new and interesting recruitment offerings
Back in October I took a look at some new and interesting recruitment offerings. Well jeez, that was last year! So I figured it was time to take another look at what has been popping up in our industry. In no particular order, here they are: FindMyFlock: You’ve got to give them points for the name – although these jobs are mostly technical, and not necessarily birdlike. Some of the companies are ‘vetted’ by the site’s staff for diversity and inclusion, and team...
Tue, 01/22/2019 - 09:30


Buy buy sell sell!: news of the job board and recruitment marketing industry
Welcome to 2019! This marks the JobBoardDoctor’s 10th year publishing news, opinions, and providing consulting services. It’s been fun – and I hope (occasionally) informative. Here’s to another 10 years! In the meantime, our industry continues forward. A survey came out this week saying that 41% of job seekers find their jobs on job boards – and 61% rely on job alerts. Food for thought! On to the news, which is all about buying and selling: The Mom Project garners...
Tue, 01/15/2019 - 09:30


On the road again: join me at an industry conference!
Ah, conferences – fighting with hotel Wifi, getting lost late at night trying to find your room, or reaching the free food table just a few minutes after they take the goodies away. Yet still we go because a good conference can be a place to meet like-minded folks, make a worthwhile deal, and actually learn something. Take a look at this post to discover a somewhat complete list of relevant conferences. But if you’re interested in joining me in person, here’s where you’ll...
Tue, 01/08/2019 - 09:30


Good medicine: the top 5 JobBoardDoctor posts of 2018
It seems that 2018 was the year that – once again – job boards failed to die. However…they certainly did evolve. And although there was a lot of startup activity as well as developments with established niche sites, it was the top of the industry food chain that garnered most of the press. Yes, I’m talking about Google, Indeed, Facebook, and LinkedIn. So when I decided to take a look at the most popular posts of the past year, guess which one ended up on top? Well, in fact,...
Wed, 01/02/2019 - 09:30


And-a one and-a two: the Doctor’s guide to holiday music
Note: It’s the day after Christmas and the Doctor is undoubtedly asleep with visions of sugarplums dancing in his head…or are those programmatic ads? This is a replay from last year. Enjoy! It’s impossible to escape holiday music. Radio stations begin playing it in October, Christmas muzak flows out from countless store speakers, and each new generation of popular singers do their best to create their own ultimate holiday recording (because, of course, holiday residuals are forever!). But...
Wed, 12/26/2018 - 11:15


Jobbird flops, Jobindex is up, and money showers down: news of the job board industry
It’s the end of 2018 – so are things slowing down? Well, not exactly. Money continues to be raised, a site goes down, and some other sites are expanding. Let’s take a look: Jobindex revenue up: Danish job board Jobindex reported net sales for the third quarter of DKK 71.7 million (€9.6 million), an increase of 5.7% compared to last year. Jobindex’s recruitment products generated sales of DKK 6.2 million (€0.8 million) in the third quarter, up by 8.7%. Jobindex’s...
Tue, 12/18/2018 - 09:30


2018: the year in recruitment marketing
In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year. Let’s take a closer look: January: DHI continued to devolve by selling HealtheCareers; ShiftGig laid off 75 employees; Indeed said ‘yes’ to subscriptions for employers using its resume database; and ZipRecruiter bought the job board software provider Jobboard.io.  February:...
Tue, 12/11/2018 - 09:30


What is Facebook doing? And why?
The past 12 months have been busy for those at Facebook who are working on their hiring offerings. The company is huge, of course, and I don’t have a clear sense of how many staff are attached to the hiring services initiative – but given the rate of announcements that have appeared during the past year, there must be a reasonable number. So what is Facebook doing in the jobs space? Let’s take a look at some of the developments: Facebook Community Boost: About a year ago, Facebook...
Tue, 12/04/2018 - 09:30


Ads are the new black: why recruiting sites are advertising
Note: This is a re-up of a post from this summer. Enjoy! Job boards – both traditional and non-traditional – have historically had one primary purpose in life: to bring candidates and employers together. For the traditional boards, that meant advertising – lots of it. Think Monster’s Superbowl ads – or (more currently) Indeed’s omnipresent ads on radio. Those ads did several things: they made candidates aware of the site; they drove traffic to the site; and...
Tue, 11/27/2018 - 09:46


Girlboss, SEEK, and more: news of the recruitment marketing industry
It’s that time again – time to see what’s been happening in recruitment marketing around the globe (because, as you know, this is definitely a global business). We heard from DHI last week; what’s going with everyone else? Let’s see: Adzuna buys Work in Startups: Adzuna used some of its recently acquired VC dollars to purchase Work In Startups. Terms of deal aren’t being disclosed. However, it will see Adzuna  take over operation of the Work In Startups website...
Tue, 11/20/2018 - 09:30


The Muse: employer branding can be lucrative
Seven years ago a job site for female millennials launched. It was called The Daily Muse. Fast forward to now – there was a name change (The Muse), an injection of $30 million dollars, massive growth, and voila!: the site now employs 120 people and attracts 75 million users. Oh, and it’s not just for women now – it’s for all young professionals. The site was founded by ex-McKinsey analysts Kathryn Minshew, Alexandra Cavoulacos and Melissa McCreery, and from the beginning...
Tue, 11/13/2018 - 09:30


New faces at DHI: same old, same old, or a new beginning?
Full disclosure: I worked at Dice (now DHI) from 1997 through 2000. I don’t hold DHI stock, and have only fleeting contact with DHI personnel. Also, I’m not too excited about the DHI logo. So DHI, parent company of Dice, ClearanceJobs, and eFinancialCareers, has a new-ish (6 mos.) president, Art Zeile. They also have a new sales director, Chief Product Officer, and Chief Marketing Officer. In other words, they’ve flipped the page. Turned over a new leaf. Etcetera and so on. Why...
Tue, 11/06/2018 - 09:30





home | about