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Job Board Doctor

Job Board Doctor - Making job boards and career sites better

Innovation and recruitment marketing
At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were ‘innovative’. I fumbled for an answer (as is typical for me), and then we were interrupted. But afterwards, I kept thinking about it. What companies really are innovative? Indeed? Google? StackOverflow? More importantly, how do we define innovation – or, as the VCs like to say, ‘disruption’? Think...
Tue, 11/14/2017 - 09:30


Mya, Stack, Dice: news of the recruitment marketing industry
Things have been lively in our industry over the past few weeks – news from DHI, StackOverflow, LinkedIn, and more – and not always good news at that. So let’s get to it: DHI loses money and Durney: DHI saw year over year revenues for Q3 17 drop by 7%, and also announced the departure of CEO Mike Durney. They also forecasted Q4 to follow a similar downward revenue path. getTalent is also disappearing, and headcount is down 6.5%. Durney mentioned that the Dice mobile app is...
Tue, 11/07/2017 - 09:30


Monopolies lumber into recruitment marketing
Ever since I read ‘A Serf on Google’s Farm‘, I’ve wanted to (a) draw it to your attention (read it!!), and (b) talk about the impact that the Facebook and Google monopolies have on our industry. The article has a great deal of relevancy for our world. Basically, Josh Marshall discusses what it’s like as a digital publisher (which, in essence, almost all job boards are) to work under the Google monopoly. Where does Google touch his business? He says: “So let’s...
Tue, 10/31/2017 - 08:30


Pick a strategy path: sourcing or advertising
Sometimes it’s useful to step back and generalize a little. I believe the appropriate cliche is ‘you can’t see the forest for the trees‘. Whatever. Let’s just say that if you don’t have a good guiding principle for what your business is about, you may end up flailing around (witness Monster during the endless years before its acquisition by Randstad). Most companies in our industry specialize in either advertising or sourcing. Now, before you start correcting...
Tue, 10/24/2017 - 08:30


Results of the 2017-18 Global Recruiting Site Trends survey are here!
The results are in from the latest edition of the Global Recruiting Site trends survey! This year we had – as always – great response from recruiting sites, job boards, and other recruitment marketing services from around the world. I’m proud to say that this is the 7th year we’ve conducted this landmark study of the recruitment marketing industry – and we owe a special thanks to our sponsor, Jobg8. They helped immeasurably in getting the word out to recruiting sites...
Tue, 10/17/2017 - 08:30


Facebook elbows in & LinkedIn wakes up: news of the recruitment marketing world
Google Jobs moves into beta, TAtech is now a memory, and Jobg8 London looms. Interesting, eh? Plus across much of the Northern Hemisphere we’re moving into fall, which means, well, more changes in the recruitment marketing industry! So without further ado, let’s take a look at the news: Crowded pivots again: Crowded – once a gig marketplace for techies – is now pushing Refresh, which aims to engage candidates in an employer’s database and engage them via a nurturing...
Tue, 10/10/2017 - 08:30


The age of discovery: Google, Facebook, and the rest of us
Since its inception, the job board industry has been built on the reality that most job seekers discovered sites via a search engine. Yes, there have been periods of ‘extreme advertising’, such as Monster’s Superbowl ads – but the reality for most sites was that search engines provided the lion’s share of traffic. However, in general, job boards weren’t particularly good at search engine optimization. Then along came Indeed, which was in fact QUITE good at showing up in search results....
Tue, 10/03/2017 - 08:30


Tracking versus reality: commonsense marketing
Note: The Doctor is on his way to TAtech, so this is an oldie but goodie from earlier this year. Enjoy! A long time ago I was the marketing director for a  publishing company. Apart from making sure that the ad sales team was happy, my job involved spending lots of money on direct mail to attract magazine subscribers. It was while doing this that I was first introduced to the term ‘white noise’. The magazines are long gone, but the term lives on. What is white noise? It is the response...
Mon, 09/25/2017 - 08:30


Cash, IPOs, and purchases: news of the recruitment marketing industry
As we slip (drift? fall?) into fall, the recruitment marketing industry continues to grow and develop. Speaking of – have you taken the 2017-18 Recruiting Trends survey? No? Do it now! Ok, let’s get on to the news: Recruit is doing stuff: Recruit, parent company of Indeed (and lots of other sites) saw its revenue rise 20% during its fiscal Q1. It has also just invested $3M in 51Job, the Chinese staffing and job board company. The forecast for Q2 is – unsurprisingly –...
Tue, 09/19/2017 - 08:30


Four stents
Note: This post – unlike 97%+ of my posts – does not deal with recruiting. So you may want to skip it. But if not, please read on: I almost died on Tuesday. Let me explain. I had just released a post on the latest Recruiting Trends survey and was feeling pretty good. Then I went for my daily 1-mile walk – from my house, to the coffee shop, and back (yes, I live in a small town). As I left, I noticed my arms were aching, and as I walked, my chest began to ache as well. I attributed...
Tue, 09/12/2017 - 08:30


Take the 2017-2018 Recruiting Trends survey!
Hey everyone! It’s that time – time for the 2017-18 Global Recruiting Site Trends survey! As always, I need your help  to get it off the ground. In addition to the usual valuable info on what job boards and recruiting sites are doing (and planning to do), we’ve included questions about other important industry issues. Whether you are a job board, recruitment platform, aggregator, staffing agency, or something completely new, please participate! And don’t worry –...
Tue, 09/05/2017 - 08:30


Market complexity is your friend
abstract technology background There is a tendency – in every industry, not just our own – to look for the ‘next big thing’. We’re talking about ground-shaking, market-changing stuff – like maybe Monster, LinkedIn, Indeed, or (even) Google. Each one of these has changed some aspect of the recruitment marketing world, and – depending on how you look at it – they’ve also changed the way the rest of us do (or did) business. So yeah – they...
Tue, 08/29/2017 - 08:30


Technology, recruiting, and skepticism
Note: The Doctor is taking a day off, so enjoy this post from last year – before Monster was sold to Randstad: Before I began this post, I had to pull my jaw off the ground. Yes, I had just learned that Monster paid $12.5M for Jobr. That’s right. An app that Monster actually spec’d out to build at $250K. So why did they do it? An unhealthy obsession with technology. I think they were willing to throw money at anything that would make them hip and relevant and new. Why? Because...
Tue, 08/22/2017 - 08:30


The eternal question: what is a job board, really?
What exactly is a job board? Nowadays there are many sites that run from that description – after all, it’s quite unfashionable. Yet many HR and recruiting industry professional continue to use the term, so it seems worth exploring (notwithstanding my own moniker!). In the beginning – say, in the mid-90s – a job board was simply an online version of newspaper classifieds, albeit with unlimited ad length and some method for online job application. Even today you will run...
Tue, 08/15/2017 - 08:30


Dice and RealMatch, Indeed!: news of the recruitment marketing world
In order to break my habit of writing about Google Jobs, I decided it was time for another news roundup (plus the fact that it’s been a month since the last one). Not surprisingly, things have been happening. Apparently the concept of ‘summer vacation’ doesn’t apply to the recruitment marketing industry! At any rate, let’s take a look: Indeed keeps growing: Apparently oblivious to the looming Google threat, Indeed announced that it was adding 500 news jobs in Stamford,...
Tue, 08/08/2017 - 08:30


Google Jobs is already changing our industry
I’m in the process of finishing the latest version of the Job Board Software Buyer’s Guide (out hopefully next week). In between the time I first sent out surveys to the vendors and the time I started writing up the results, the official launch of Google Jobs happened – or I should say, the Google ‘job search experience’, which I call Google’s job posting markup, and the Google Cloud Jobs API. So I failed to include questions in the survey asking about how the...
Tue, 08/01/2017 - 08:30





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