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Job Board Doctor

Job Board Doctor - Making job boards and career sites better

Partner vs. supplier: which one fits you?
How you think about yourself can have a big impact on what you do and how you do it. If you start the day thinking you’re washed up and addled, you will tackle the day’s challenges in a way that is completely different than if you view yourself as at your peak and sharp as a tack. This is both pop psychology and the way our brains work. There are limits, of course. I once had a friend – a very U.S. Caucasian – who really wanted to be Thai. He hung out with Thai friends,...
Tue, 01/16/2018 - 09:30


Layoffs, funding, and acquisitions: news of the recruitment marketing world
It’s 2018 – do you know where your job board is? Oh, excuse me – your ‘recruitment marketing solution’ or perhaps your ‘sourcing solution’ or…well, you get the picture. I suspect that in 2018 we will see the continuing fade-out of the ‘job board’ term. That’s fine, of course – it’s old and outmoded (not that we don’t keep such terms around elsewhere – let’s go make a Xerox, shall we?). Anyway, just...
Tue, 01/09/2018 - 09:30


5 reasons I ain’t gonna predict
Note: The Doctor’s writing fingers are currently frozen in the deep freeze enveloping his home state…so here is a replay from March 2016. Enjoy! Seems like everyone and their donkey does a ‘what’s coming next’ post around this time of the year. I certainly have. But in looking at my own and others’ pontificating about what is going to happen, I began to feel like I was in a rinse-spin-rinse endless cycle of the same old things. Mobile. PPC. Matching. ATS. ABC....
Tue, 01/02/2018 - 09:58


It’s back!!! The Doctor’s guide to holiday music
Note: It’s the day after Christmas and the Doctor is undoubtedly asleep with visions of sugarplums dancing in his head…or are those programmatic ads? This is a replay from last year. Enjoy! It’s impossible to escape holiday music. Radio stations begin playing it in October, Christmas muzak flows out from countless store speakers, and each new generation of popular singers do their best to create their own ultimate holiday recording (because, of course, holiday residuals are forever!). But...
Tue, 12/26/2017 - 09:45


2017: the year that was in recruitment marketing
It ain’t over yet – but it’s pretty near done. As I did last year, it’s time to take a look at how 2017 was for recruitment marketing – the trends, events, and surprises that made the last 12 months, well, kind of interesting. I mean, really: Google AND Facebook – you could call 2017 ‘the year that household names invaded recruitment marketing‘. So let’s dig in: Bought and sold: By my own (possibly incomplete) count, there were 24 ‘purchasing...
Tue, 12/19/2017 - 09:30


Net neutrality, round 2: What will our new world look like?
A few weeks ago, I explored what the impending loss of net neutrality in the U.S. might mean for recruitment marketing sites and job boards. However, as this recent article points out, we can look to a few countries like Portugal and Morocco – which don’t have net neutrality – to see how things may play out. First of all, users will be subjected to a world where they pay not only for the amount of data they are consuming (which is the case now for many mobile and home consumers...
Tue, 12/12/2017 - 09:30


Woo, Yudu, Moneo, and more: news of the recruitment marketing industry
Even as holidays draw near, the recruitment marketing industry chugs along with more funding, more product releases – and even some news about LinkedIn (shock!). Seems like this industry also encourages the (ahem) creative names, eh? So without further ado, let’s get to it: Google for Jobs adds features: Google for Jobs has added salary ranges and a location filter. The new feature pulls an estimated salary range from employment sites like LinkedIn and Glassdoor, and will offer a...
Tue, 12/05/2017 - 09:30


Net neutrality is going away. What happens to recruitment marketing?
The U.S. Federal Communications Commission is poised to vote on Dec. 14 to rescind the so-called net neutrality rules championed by former President Obama. FCC Chairman Ajit Pai’s proposal would repeal rules that currently bar ISPs from blocking, slowing access to or charging more for certain content. The vote isn’t in doubt: with Pai in charge, the anti-neutrality votes have a 3-2 edge. So…what impact will the loss of net neutrality have on recruitment marketing in the U.S.? ISPs...
Tue, 11/28/2017 - 09:30


Fad or fixture? Developments in recruitment marketing
If you read a lot of HR blogs and magazines – like I do – you will notice a lot of ‘forecasts’: ’12 key trends in HR for 2017′; ‘6 technologies that will change recruiting’; and so on. Heck, I’ve even done it. But – as you already know – many of these ‘critical developments’ and ‘revolutionary technologies’ will disappear. They won’t change much of anything (other than the size of a VC’s wallet)....
Tue, 11/21/2017 - 09:30


Innovation and recruitment marketing
At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were ‘innovative’. I fumbled for an answer (as is typical for me), and then we were interrupted. But afterwards, I kept thinking about it. What companies really are innovative? Indeed? Google? StackOverflow? More importantly, how do we define innovation – or, as the VCs like to say, ‘disruption’? Think...
Tue, 11/14/2017 - 09:30


Mya, Stack, Dice: news of the recruitment marketing industry
Things have been lively in our industry over the past few weeks – news from DHI, StackOverflow, LinkedIn, and more – and not always good news at that. So let’s get to it: DHI loses money and Durney: DHI saw year over year revenues for Q3 17 drop by 7%, and also announced the departure of CEO Mike Durney. They also forecasted Q4 to follow a similar downward revenue path. getTalent is also disappearing, and headcount is down 6.5%. Durney mentioned that the Dice mobile app is...
Tue, 11/07/2017 - 09:30


Monopolies lumber into recruitment marketing
Ever since I read ‘A Serf on Google’s Farm‘, I’ve wanted to (a) draw it to your attention (read it!!), and (b) talk about the impact that the Facebook and Google monopolies have on our industry. The article has a great deal of relevancy for our world. Basically, Josh Marshall discusses what it’s like as a digital publisher (which, in essence, almost all job boards are) to work under the Google monopoly. Where does Google touch his business? He says: “So let’s...
Tue, 10/31/2017 - 08:30


Pick a strategy path: sourcing or advertising
Sometimes it’s useful to step back and generalize a little. I believe the appropriate cliche is ‘you can’t see the forest for the trees‘. Whatever. Let’s just say that if you don’t have a good guiding principle for what your business is about, you may end up flailing around (witness Monster during the endless years before its acquisition by Randstad). Most companies in our industry specialize in either advertising or sourcing. Now, before you start correcting...
Tue, 10/24/2017 - 08:30


Results of the 2017-18 Global Recruiting Site Trends survey are here!
The results are in from the latest edition of the Global Recruiting Site trends survey! This year we had – as always – great response from recruiting sites, job boards, and other recruitment marketing services from around the world. I’m proud to say that this is the 7th year we’ve conducted this landmark study of the recruitment marketing industry – and we owe a special thanks to our sponsor, Jobg8. They helped immeasurably in getting the word out to recruiting sites...
Tue, 10/17/2017 - 08:30


Facebook elbows in & LinkedIn wakes up: news of the recruitment marketing world
Google Jobs moves into beta, TAtech is now a memory, and Jobg8 London looms. Interesting, eh? Plus across much of the Northern Hemisphere we’re moving into fall, which means, well, more changes in the recruitment marketing industry! So without further ado, let’s take a look at the news: Crowded pivots again: Crowded – once a gig marketplace for techies – is now pushing Refresh, which aims to engage candidates in an employer’s database and engage them via a nurturing...
Tue, 10/10/2017 - 08:30


The age of discovery: Google, Facebook, and the rest of us
Since its inception, the job board industry has been built on the reality that most job seekers discovered sites via a search engine. Yes, there have been periods of ‘extreme advertising’, such as Monster’s Superbowl ads – but the reality for most sites was that search engines provided the lion’s share of traffic. However, in general, job boards weren’t particularly good at search engine optimization. Then along came Indeed, which was in fact QUITE good at showing up in search results....
Tue, 10/03/2017 - 08:30





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