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Job Board Doctor

Job Board Doctor - Making job boards and career sites better

Hiring in the age of anxiety and scarcity
As an industry, we have always been the beneficiary of employers’ hiring anxiety. Why would they bother to use a job board or recruiting service if they weren’t at least a little bit anxious about their own abilities to fill an open position? About a decade ago, the anxiety shifted to us as the recession dropped down. Suddenly there were plenty of qualified candidates, but not so many jobs. It took a while, but employers (at least, those that survived the recession) lost their anxiety...
Tue, 06/19/2018 - 08:30


I can’t really say what I mean: surprises, solutions, or problems
What do you get if you can’t articulate what you want? Sometimes you get a surprise, as in: ‘Just get me something that tastes good’, and you are presented with ‘liver an onions cooked 7 ways’ (apologies to those liver and onion lovers out there). Sometimes you get an almost-but-not-quite solution, as in: ‘I need something to protect my skin’, and you get Chapstick – instead of sunscreen. This particular problem – the inability of one party...
Tue, 06/12/2018 - 08:30


Recruit goes nuts, money is raised, and more: news of the recruitment marketing industry
It is actually a bit insane how much has happened since my last news roundup! Recruit/Indeed seems to be bingeing on acquisitions, money is being raised by many at a fair clip, and Google is playing with the jobs stuff (again). So let’s get to it!: Facebook hires Steve Carter: Dr Steve Carter, a data scientist who helped design and build the psychometric and relationship models that became the basis of eHarmony — and who worked on Elevated Careers, the job site that eHarmony later...
Tue, 06/05/2018 - 08:30


Find your way through the real labor market
Note: The Doctor is recovering from the holiday (and too much house painting!). Enjoy this still-relevant post from last year: A fundamental challenge for our industry is discovery: how do candidates and employers discover each other? You can argue that job boards – and newspapers before them – tried to solve this problem: they tried to make it easier for candidates to find open positions. But – as with many things in life – one step forward, two steps back. The proliferation...
Tue, 05/29/2018 - 08:30


The power of incremental improvements: LinkedIn shows the way
Although I’m hardly a LinkedIn fan-boy, I’ve found their strategy since acquisition by Microsoft quite interesting. As many predicted, they’ve become enmeshed with Microsoft’s various enterprise products. But they’ve also continued to grow their own product via what I call incremental improvements. Roughly every two to three months, they add another feature or service that is designed to improve usability or functionality for either the recruiter or the candidate....
Tue, 05/22/2018 - 08:30


The Great Powers: Recruit, Google, and Facebook
This is starting to feel like World War I: ‘Great’ powers, aggressive tactics, and a desire for world domination. Yep, I’m talking about the recruitment marketing industry. In case you didn’t hear, Recruit bought Glassdoor last week. Many incisive analyses have been written already, by Matt Charney, Joel Cheesman, and Roy Mauer. So what could I possibly have to add? Not much, really. Except… How much does this actually matter to the majority of players in the recruitment...
Tue, 05/15/2018 - 08:30


How to inoculate yourself from the ‘big boys’
As long as I’ve been in this industry, there have been the ‘big boys’. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told their clients that, basically, ‘you don’t need to use anything else. We can do it all’. They couldn’t, of course. But they still managed to garner market share. If you weren’t a ‘big boy’...
Tue, 05/08/2018 - 08:30


Doctor gigs, IPOs, and CEOs: news of the recruitment marketing industry
Here in the northern hemisphere the grass is finally getting green and (occasionally) we have a nice sunny day. What’s it like where you are? Well, regardless of the weather, the growth of the recruitment marketing industry continues. Let’s see what’s going on: Stepstone to acquire Universum: German global job boards group StepStone will acquire Swedish employer branding site Universum for an undisclosed amount, the group’s parent company Axel Springer SE announced recently. ...
Tue, 05/01/2018 - 08:30


Going to Jobg8 Nashville – see you there?
Hey folks, in a few months I am heading off to the Jobg8 Job Board Summit, July 26-27, in Nashville. Why? Well, they invited me to put together the agenda and speaker list – so I kind of thought I should also show up! I think it’s a pretty good line-up – but of course, I would, wouldn’t I? Anyway, judge for yourself: Matt Charney, of RecruitingDaily and Allegis Group fame, is delivering the keynote. If you’ve ever read or seen Matt, you already know that he tells...
Tue, 04/24/2018 - 08:30


Why go to conferences? Plus: a guide
About a year ago, I offered a guide to conferences for recruitment marketing folks. Now I’m packing up to go to another conference, and it made me wonder: why go to conferences? Why not just stay home and keep working? (I may be thinking this because of the many times I’ve traipsed to Las Vegas, one of my least favorite cities in the world). Well, in fact, there are some very good reasons to go to a conference – particularly if you’re purposeful about why you’re going,...
Tue, 04/17/2018 - 08:30


AI, music, and AI: interesting new recruiting sites and services
Geez! I can’t believe it’s been almost a year since I did a round up of new recruiting sites and services! So many services have risen, fallen, and been renamed. Well, I’m still going to give it a shot – and if you want even more, be sure to check out the Chad&Cheese podcast, where they take down new companies all the time, and Tim Sackett’s recurring T3 reviews. Both are great resources. Let’s take a look at what caught my eye: AllyO: AllyO essentially...
Tue, 04/10/2018 - 08:30


Rhinos, Pandos, and Randrrs: news of the recruitment marketing industry
Another month, another round of changes and action in the recruitment marketing biz! We continue to see companies try on new names and new identities, players big and small working hard to expand into new markets, and – of course – more funding and aquisitions. So let’s see what’s up: RealMatch becomes PandoLogic: RealMatch, which started out as a job site network and then moved into programmatic advertising, has rebranded itself as PandoLogic. It has also launched pandoIQ,...
Tue, 04/03/2018 - 08:30


The big showdown: Indeed and Google
You’re in a crowded saloon. The biggest, baddest gunslinger is lounging at the bar, regaling his compatriots with stories of how big and bad he is, about his millions of followers and billions in revenue. Then the door swings open. Another gunslinger comes in. He starts handing out traffic, moving from table to table, complimenting each person, working the room like a professional politician. Then he reaches the biggest, baddest gunslinger. He sticks out his hand. The biggest, baddest gunslinger...
Tue, 03/27/2018 - 08:30


The million dollar question
Over the years I’ve worked with a number of clients who are thinking about the next step. Sometimes that meant an acquisition. Sometimes that meant new staff, or additional marketing. But it usually meant – at its core – growth. These clients wanted to grow, and they wanted to do it deliberately and effectively. Thinking about growth can feel overwhelming – after all, you’re in the midst of running your business and dealing with client issues and fixing problems....
Tue, 03/20/2018 - 08:30


Can I take your temperature?: the case for an annual biz checkup
Operating a job board or recruitment marketing company can sometime feel like putting out a never-ending series of fires. Employer A’s jobs aren’t doing well. There aren’t enough candidate signups in Singapore. The job wrapping system suddenly broke – or was it the employer’s career site? And so on. The incessant drone of the ‘now’ can drown out the bigger picture – sometimes to the detriment of your business. That’s why you should take the...
Tue, 03/13/2018 - 08:30


Vettery scores and Facebook grows: news of the recruitment marketing industry
The weather isn’t getting much warmer, but activity in the recruitment marketing biz certainly is. We’ve seen new rounds of funding, launches, and acquisitions – and that’s just in the last 4 weeks! So let’s get to it: Addeco buys Vettery: The Adecco Group, a global HR services firm headquartered in Switzerland, announced that it acquired Vettery. The financial terms were not disclosed, but a source with knowledge of the deal said that the price was a little over...
Tue, 03/06/2018 - 09:30





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