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Job Board Doctor

Job Board Doctor - Making job boards and career sites better

Fizbiz, AllyO, and Karat: news of the recruitment marketing industry
Flooding, storms, wind, and bugs – and that’s just within a few miles of my house! Yes, welcome to summer. Our industry is just as lively, with numerous companies landing funding, others launching new services, and a few acquisitions here and there. All this activity is a good sign, I think – so let’s take a look at what’s going on: Recruit revenue up:  Recruit Holdings reported revenue rose 4.3% to ¥580.3 billion (US$5.2 billion) in its fiscal fourth quarter ended...
Tue, 06/11/2019 - 08:30


Elms to ashes – and a few beetles, too
As I’m a (job board) doctor, I thought it was time for a quick biology lesson – and don’t fret, it does indeed have something to do with our industry! Here in the midwestern states of the U.S., elms were once the dominant tree in most towns and cities. They did well in the temperate climate (as they did in Europe) – at least until 1928, when Dutch elm disease came to North America, courtesy of a shipment of infected logs from the Netherlands. By 1989, about 75% of the continent’s...
Tue, 06/04/2019 - 08:30


You’re not a job board – you’re a hybrid!
NOTE: As the Doctor is based in the U.S., he is recovering from Memorial Day – so here is a post from earlier this year that you may enjoy! First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The ‘classic’ job board is defined by Monster of the ’90s and ’00s – chock-full of job ads, interstitials, and a million add-ons to nickle-and-dime their employer-clients. To this day, if someone says ‘I...
Tue, 05/28/2019 - 08:30


Useful paranoia – thinking about security
Back in 2008 and 2009 – a very long time ago, I realize – Monster had two data breaches. Roughly 2 million Monster users had their data exposed. The incidents received widespread exposure at the time, accompanied by lots of tut-tutting and calls for greater security measures. Fast forward to now. Ladders (yes, formerly TheLadders) exposed 13.7 million user records; each record included names, email addresses and employment histories, such as their employer and job title. A few weeks...
Tue, 05/21/2019 - 08:30


Ladders’ oops! and Zip’s questionable hire: news of the job board industry
It’s May, which means a flurry of Q1 financial reports (see DHI, Upwork, and Axel Springer, below), and – depending on where you live – something resembling warm weather. Despite the length of this roundup, I actually left out several announcements of new ventures and funding rounds (sorry!) – which I guess tells you that the job board industry is still going strong. Note too the global reach of these notices – reports from Russia, Germany, Australia, the U.K., and...
Tue, 05/14/2019 - 08:30


Is it time to sell your job board – or time to buy?
Conventional wisdom would have us believe that job boards and related services – now moving into their third decade of existence – are on the way out. They’ve been overwhelmed and pushed aside by technologies such as programmatic and AI. I say ‘would have us believe’ because in fact, we have heard this before – remember when social media was going to destroy the industry? Or how about when aggregators were going to make job boards irrelevant? Instead, we’ve...
Tue, 05/07/2019 - 08:30


Are on-demand workers changing your business?
The on-demand labor world – better known as the gig economy – has been with us for a while now. Some of you run marketplaces focused on on-demand workers; others supply candidates to on-demand companies like Uber or DoorDash. Depending on which forecaster or pundit you believe, the on-demand labor pool may be as much as 50% of the workforce by next year – or as little as 18%.  Yet talking about it at such a high, abstract level isn’t particularly helpful if you’re...
Tue, 04/30/2019 - 08:30


Mile high: join me in Denver for the Jobg8 conference!
As you may (or may not) know, I work with the folks at Jobg8 on their North American summit – specifically, to put together the speakers and agenda for the gathering. I get ideas from others in the industry (who know much more than me!), my friends at Jobg8, and my clients. The goal is to have a range of topics and speakers that really dig into the key issues in the recruitment marketing and job board world – in-depth discussions instead of generic, surface-level blather. This year...
Tue, 04/23/2019 - 08:30


Xing, Triplebyte, and lots of money: news of the recruitment marketing industry
Funding has picked up again (see bullet #1, below), and some major players like Xing and Google are making some major moves. As you’ll see, activity is present around the globe – demonstrating once again that our industry is truly global in nature. Without further ado…. Triplebyte raises big bucks: Triplebyte, which offers personalised online coding tests and subsequent technical interviews to help screen candidates for prospective employers, announced that it raised a Series...
Tue, 04/16/2019 - 08:30


Your business has a brand, whether you know it or not
Think back to when you were young, attending a new school for the first time. Your nerves are on full alert, and you’re busy trying to read the new faces – to identify who might be a future friend, and to watch out for those who might be mean or even worse. All you have to go on is what you see and hear – how these new kids behave, how they talk and dress, what they say to each other (and you). Are they quiet? Do they tell jokes? Are they punching each other? Do they have their...
Tue, 04/09/2019 - 08:30


Lack of awareness: why Google for Jobs works
Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the job or the employer, it doesn’t matter if that person is the perfect fit for the job. Without awareness, there will be no candidate action – and without that, the employer is up a creek without their proverbial paddle. So how do job seekers – passive,...
Tue, 04/02/2019 - 08:30


Chicken or egg?: The non-evolution of job board products
The job board industry has been around for about 25 years. In that time, it has essentially relied on two products: duration-based job ads, and access to resumes. Don’t believe me? Take a look at a random assortment of 50 job boards. I promise you that most of them will be relying on these two products (although resume offerings have dwindled since the onset of LinkedIn). Now, don’t get me wrong. There are of course other products. Indeed introduced pay-per-click advertising in the...
Tue, 03/26/2019 - 08:30


SEEK, Stepstone, and Malt: news of the recruitment marketing industry
Did you think that just because it was February oozing into March that our industry would slow down? Well, if you did, you were wrong! Acquisitions and funding continue apace, and companies from outside the industry (think WeWork) are moving into the space – literally. So let’s see what’s happened lately: Jobvite gets and spends money: Jobvite has picked up an investment of more than $200 million, and it will be using the money to acquire three smaller companies focusing on...
Tue, 03/19/2019 - 08:30


RecPlus: greetings from sunny Barcelona!
I was in Barcelona last week (I know, the life of a Doctor is hard :-)) attending and speaking at the RecPlus conference. It was an eye-opening experience – and one that I highly recommend. The content was top-notch, the attendees a ‘who’s who’ of the international job board and recruitment marketing industry, and the food was great, too! Let me share some of what I heard and learned. Jonathan Turpin, a principal of the AIM Group (who put on the conference) did a detailed...
Tue, 03/12/2019 - 08:30


Competing up: succeeding against bigger companies
Note: The Doctor is away at RecPlus this week, so enjoy this post from last year! As long as I’ve been in this industry, there have been the ‘big boys’. The companies that have grabbed attention, market share, and investment. Sites like Monster, OCC, LinkedIn, Indeed,  HotJobs, and CareerBuilder. They sought the #1 position and told their clients that, basically, ‘you don’t need to use anything else. We can do it all’. They couldn’t, of course. But they...
Tue, 03/05/2019 - 09:30


Alright, cough!: What does the Doctor actually do?
One of the recurrent features of my consulting life is someone – a close friend, a new acquaintance, or a potential client – asking me: ‘So what exactly do you do?’. If I say, ‘Well, I’m a consultant’, that often only makes the person more confused – because, really, what do consultants actually do? They consult. Which, without a lot of explanation and context, is pretty meaningless. So it was with interest that I read a recent blog post by Tim...
Tue, 02/26/2019 - 09:30





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