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Job Board Doctor

Job Board Doctor - Making job boards and career sites better

Programmatic gets some respect
Programmatic ads have been around for a while in the consumer space. If you’ve been in a deep dark cave for the past 5 years (and if that’s the case, why are you reading this post?), a quick definition: programmatic simply means using software – aka algorithms – to buy advertising. In other words, machines buying ads. As with much else, computers can buy ads more quickly and efficiently than humans can – but they are limited by what their algorithms tell them to do,...
4 hours 15 min ago


Appcast, Appcast, Appcast!: News of the recruitment marketing industry
There is – as always – plenty of news this month. But as you perhaps can guess from the title, the big news is Stepstone’s majority stake in Appcast. More in a minute. Just remember – big news can drop at any time in our industry, whether it is the dead of winter or the broiling heat of summer. It’s funny how a good heating and cooling system can help. All right, let’s get to it!: Stepstone takes majority stake in Appcast: The StepStone group acquired 85 percent...
Tue, 07/09/2019 - 08:30


Diversity and growth: what I saw and heard in Denver
It’s interesting how 90 degrees feels even hotter when you’re 5,280 feet above sea level – at least that was my conclusion after spending a few days in Denver last month! The occasion was Jobg8’s 2019 Job Board Summit, and the consensus seemed to be that both the speakers and the food were great. And (perhaps in honor of Chad Sowash’s attendance) Jobg8 included a can of Colorado beer in each attendee bag – that was a first! A few of the sessions really stood...
Tue, 07/02/2019 - 08:30


Listening to the recruiting superpowers – and thriving
Note: The Doctor is in Denver at the Jobg8 Summit, so here is a post from earlier this year. Enjoy! Let’s face it – most of us in the industry are NOT LinkedIn, Google, Facebook, or Indeed. We just aren’t. Perhaps we’re on the road to getting much bigger (looking at you, ZipRecruiter) or perhaps we hope we’ll be acquired by one of the big guys. But the reality is that we live in a world where our businesses – big, small, or microscopic – will be compared...
Tue, 06/25/2019 - 08:30


LinkedIn’s cautious but steady experimentation
When you’re a huge business like LinkedIn, part of an even bigger business – Microsoft, and as much a part of most recruiters’ days as Facebook is for the masses, you really have to work on experimenting. Why? Because every layer of middle management, every eagle-eyed Head of Accounting, every outside stock adviser is pushing you to play it safe. With a revenue of $5.3 billion in FY 2018, you are pushed to grow the revenue but don’t do anything stupid – as in, don’t...
Tue, 06/18/2019 - 08:30


Fizbiz, AllyO, and Karat: news of the recruitment marketing industry
Flooding, storms, wind, and bugs – and that’s just within a few miles of my house! Yes, welcome to summer. Our industry is just as lively, with numerous companies landing funding, others launching new services, and a few acquisitions here and there. All this activity is a good sign, I think – so let’s take a look at what’s going on: Recruit revenue up:  Recruit Holdings reported revenue rose 4.3% to ¥580.3 billion (US$5.2 billion) in its fiscal fourth quarter ended...
Tue, 06/11/2019 - 08:30


Elms to ashes – and a few beetles, too
As I’m a (job board) doctor, I thought it was time for a quick biology lesson – and don’t fret, it does indeed have something to do with our industry! Here in the midwestern states of the U.S., elms were once the dominant tree in most towns and cities. They did well in the temperate climate (as they did in Europe) – at least until 1928, when Dutch elm disease came to North America, courtesy of a shipment of infected logs from the Netherlands. By 1989, about 75% of the continent’s...
Tue, 06/04/2019 - 08:30


You’re not a job board – you’re a hybrid!
NOTE: As the Doctor is based in the U.S., he is recovering from Memorial Day – so here is a post from earlier this year that you may enjoy! First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The ‘classic’ job board is defined by Monster of the ’90s and ’00s – chock-full of job ads, interstitials, and a million add-ons to nickle-and-dime their employer-clients. To this day, if someone says ‘I...
Tue, 05/28/2019 - 08:30


Useful paranoia – thinking about security
Back in 2008 and 2009 – a very long time ago, I realize – Monster had two data breaches. Roughly 2 million Monster users had their data exposed. The incidents received widespread exposure at the time, accompanied by lots of tut-tutting and calls for greater security measures. Fast forward to now. Ladders (yes, formerly TheLadders) exposed 13.7 million user records; each record included names, email addresses and employment histories, such as their employer and job title. A few weeks...
Tue, 05/21/2019 - 08:30


Ladders’ oops! and Zip’s questionable hire: news of the job board industry
It’s May, which means a flurry of Q1 financial reports (see DHI, Upwork, and Axel Springer, below), and – depending on where you live – something resembling warm weather. Despite the length of this roundup, I actually left out several announcements of new ventures and funding rounds (sorry!) – which I guess tells you that the job board industry is still going strong. Note too the global reach of these notices – reports from Russia, Germany, Australia, the U.K., and...
Tue, 05/14/2019 - 08:30


Is it time to sell your job board – or time to buy?
Conventional wisdom would have us believe that job boards and related services – now moving into their third decade of existence – are on the way out. They’ve been overwhelmed and pushed aside by technologies such as programmatic and AI. I say ‘would have us believe’ because in fact, we have heard this before – remember when social media was going to destroy the industry? Or how about when aggregators were going to make job boards irrelevant? Instead, we’ve...
Tue, 05/07/2019 - 08:30


Are on-demand workers changing your business?
The on-demand labor world – better known as the gig economy – has been with us for a while now. Some of you run marketplaces focused on on-demand workers; others supply candidates to on-demand companies like Uber or DoorDash. Depending on which forecaster or pundit you believe, the on-demand labor pool may be as much as 50% of the workforce by next year – or as little as 18%.  Yet talking about it at such a high, abstract level isn’t particularly helpful if you’re...
Tue, 04/30/2019 - 08:30


Mile high: join me in Denver for the Jobg8 conference!
As you may (or may not) know, I work with the folks at Jobg8 on their North American summit – specifically, to put together the speakers and agenda for the gathering. I get ideas from others in the industry (who know much more than me!), my friends at Jobg8, and my clients. The goal is to have a range of topics and speakers that really dig into the key issues in the recruitment marketing and job board world – in-depth discussions instead of generic, surface-level blather. This year...
Tue, 04/23/2019 - 08:30


Xing, Triplebyte, and lots of money: news of the recruitment marketing industry
Funding has picked up again (see bullet #1, below), and some major players like Xing and Google are making some major moves. As you’ll see, activity is present around the globe – demonstrating once again that our industry is truly global in nature. Without further ado…. Triplebyte raises big bucks: Triplebyte, which offers personalised online coding tests and subsequent technical interviews to help screen candidates for prospective employers, announced that it raised a Series...
Tue, 04/16/2019 - 08:30


Your business has a brand, whether you know it or not
Think back to when you were young, attending a new school for the first time. Your nerves are on full alert, and you’re busy trying to read the new faces – to identify who might be a future friend, and to watch out for those who might be mean or even worse. All you have to go on is what you see and hear – how these new kids behave, how they talk and dress, what they say to each other (and you). Are they quiet? Do they tell jokes? Are they punching each other? Do they have their...
Tue, 04/09/2019 - 08:30


Lack of awareness: why Google for Jobs works
Before a candidate can even think about finding a new job, they have to be aware that it is there. That the employer exists. That the employer is looking for someone to do something. If a candidate is completely unaware of the job or the employer, it doesn’t matter if that person is the perfect fit for the job. Without awareness, there will be no candidate action – and without that, the employer is up a creek without their proverbial paddle. So how do job seekers – passive,...
Tue, 04/02/2019 - 08:30





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