ERE Corporate Careers
Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting
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Grocer Freshens Up Website
That grocery store chain popping up all over Arizona, Nevada, and California has launched a new careers website with a good main-page video talking about jobs at the British-owned grocer. On the Fresh & Easy home page — the company home page, not the careers home page — the words “A Great Place to Work” (as opposed to “jobs,” “employment,” or “careers”) take you to the carers page. That’ll take you to the redesigned careers... |
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Aussie Military Launching New Recruiting Campaign
The Australian defense department has started a new campaign with a “Superman” motif to recruit reservists, the first big effort like this in seven years. Its plans includes TV ads, movie ads, billboards, newspaper and magazine advertising, and of course the career site, featuring people lifting up their shirts to show military uniforms underneath. The site plays up the potential for good benefits, travel, community involvement, and personal growth — the latter, for example,... |
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Trucking Company Scrapped the Stock Photos
Should we put real-employee photos on our careers site, or stock art? Swift Transportation’s new site opts for none of the above. Instead, the trucker used illustrations, something you don’t see a whole lot on career sites. Swift, a Phoenix-based company whose drivers log more than a billion miles a year, used Bayard Advertising for the site. The two partners wanted to do something a little different than what it sees on a lot of transportation-industry sites: trucks, cars, signs,... |
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5 Predictions for Recruitment 2012
I was just reviewing the predictions I made for 2011 written at roughly this time a year ago. Much of what I thought would happen unfolded as expected, except for talent management. I had thought there would more focus on integrating the employee development and recruitment functions, and more internal hiring. I still think that’s on tap for this year. I was on target regarding hiring: There was no great uptick in the volume of hiring, and unemployment remained static. And I was on target with... |
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Intel Making Moves on Social Media, College Recruiting, Mobile Applications
Intel is working on a flurry of online recruiting activity, with the biggest being a new technology for its recruiters to manage college recruits, a new mobile application for all job candidates, as well as changes to its Facebook pages. First to college recruiting. Tavish Ledesma is one of the key players on this one. He comes from a software-engineering background, with less than a year on the human resources side. What he found when starting with HR, and going to campuses last spring, was a... |
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Pepsi Careers Live on Google+
Google+ has been moving from just individuals to brands and businesses, and PepsiCo’s Talent Engagement & Marketing Leader Chris Hoyt let us know today that the snack/soft-drink giant is the first to take advantage of this from a careers standpoint, putting up a page for job-seekers with photos and videos. PepsiCo has for years been an early-adopter when it comes to recruiting with social media, as well as making its recruiting efforts more friendly to candidates using mobile phones. You... |
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People Are the Stars of Staples’ New Career Site
The trend nowadays for corporate career sites is to tell stories of employees, rather than use the careers home page for corporate-speak about the organization’s mission, benefits, value proposition, and so on. Certainly the new jobs site unveiled by Staples, in Canada, is no exception. Scroll over parts of the site and up pop testimonials from retail and corporate employees, including an IT guy, a general manager, a recruiting/training coordinator, a sales manager, and others. There’s... |