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It May Be Worth $100 Billion, But How Many Hires Will Facebook Get You?
As the investment world watches Facebook’s historic IPO today, marketers are beginning to wonder if advertising on the 900-million-member social network is going to yield anything close to the bonanza of its initial stock offering. Just this week, General Motors confirmed it was cancelling $10 million worth of ads on the site because, said the Wall Street Journal, it found they “had little impact on consumers.” The article arrived like a bombshell, coming just days before the IPO.... |
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Rest Assured Stripping and Elvis Are Part of This Week’s Roundup
A new “matching” site, a new social media/employee-referral site, and the negatives of stripping. Yes, it’s our regular roundup of recruiting and HR happenings, below. Social Referrals We don’t want to shock anyone, but there is another new site in the social media/employee-referral genre, with one co-founder in India, one in Boston, both grads in computer science. ProMapr is looking for funds, getting good feedback, but frustrated it’s not getting more buzz. Site... |
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Company That Powers College Career Sites Searched by FBI
The company that powers campus recruiting services, including NACElink, is under investigation by the FBI for allegedly attempting to hack into the computer systems of two competitors. The investigation doesn’t involve NACE, the National Association of Colleges and Employers. Nor is there any evidence that NACElink was ever hacked or that any attempt was made to illegally access the system. However, Marilyn Mackes, executive director of the nonprofit association, says the organization... |
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Company That Powers College Career Sites Searched by FBI
The company that powers campus recruiting services, including NACElink, is under investigation by the FBI for allegedly attempting to hack into the computer systems of two competitors. The investigation doesn’t involve NACE, the National Association of Colleges and Employers. Nor is there any evidence that NACElink was ever hacked or that any attempt was made to illegally access the system. However, Marilyn Mackes, executive director of the nonprofit association, says the organization... |
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Company Career Site Is Most Important to Job Seekers
When U.S. college students and recent grads go looking for a job, they want quick answers, trustworthy insights, and evidence the employers know how to use the various social media channels to add value to their search. So says PotentialPark, a Swedish recruitment market research firm. Its annual survey (U.S. results were not posted as of this writing) of 3,552 U.S. college students and recent grads found young job seekers are comfortable with social media and expect that you will be too. While 86... |
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San Francisco Startup Says Its Careers Site, and its Jobs, Forgo B.S.
What do you expect from a website feature whose URL is mynitro.com/nobullshit? What’s after the slash is what Nitro tries to give you in its new careers site feature, a little game built by Nitro’s developers. The San Francisco company, in the paperless office/document management business, wants to show that it is creative, fun, Australian-influenced, and un-corporate. So it asks candidates if they want to take the “wombat pack” career track or the “corporate drone”... |
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Spidering jobs – a necessity, luxury, or neither?
Getting jobs from an employer and onto a job board has been a challenge from the earliest days of the industry. Initially, the only way to do so was manually – the employer filled out a web form and submitted the job ad to the job board. Needless to say, this method (which, of course, is still widely used) was time-consuming and provided many opportunities for typos, dropped information, and other inaccuracies. Needless to say, job boards didn’t like this arrangement – the harder... |
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Report: One of Monster’s Latest Suitors Is LinkedIn
A report in Reuters has indicated that LinkedIn is among a handful of potential companies expressing interest in purchasing all or some of Monster Worldwide. According to sources close to the situation, LinkedIn and Silver Lake Partners are two of “a broad range of strategic and financial buyers” who are weighing Monster as a potential acquisition target. According to the report, the company plans to send out more detailed financial information by the end of next week to potential... |
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Marriott’s 10 Days of Shoes on Facebook
Marriott is giving away $100 each day for 10 days to a different job seeker, a Facebook freebie meant to generate a little attention to the company’s community and make more people aware it has open jobs. The hotel chain received the 2012 ERE Recruiting Excellence Award in the employment branding category. It also has experimented with Facebook contests and games in the past, as mentioned in this post by Matt Jeffery. Marriott’s Jessica Lee and I talk about the shoe program, below.... |
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Buying and selling – job board news that fits
You can’t say it’s been dull this past month. As the mercury has risen, so has the buying fever in our industry. Revenues seem to be rising as well, which will create even more acquisitions, I suspect. So, without further ado, here’s what happened: LinkedIn adds new tools for more engagement and (natch) revenue: LinkedIn has added a couple of new features (and probably more as I type this): Targeted Updates, which allows companies to spa- um, I mean email, their followers;... |
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The Ladders Pitches; Bullhorn Reaches; Readyforce Betas
We got a pitch this week about The Pitch from The Ladders, which is doing a co-promotion with the latest unscripted TV show to air. From cable network AMC, this show has two ad agencies competing each week to win an account. If you think about it (but not too much) there is a connection between agencies pitching a campaign and a job seeker pitching themselves, as in the elevator pitch, the interview, and so on. There’s also a kind of ironic coherence having TheLadders promoting a show... |
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LinkedIn Reports Big 1st Q; Buys SlideShare; Stock Soars
LinkedIn served up a double surprise today, reporting it grew revenue in the first quarter by 101 percent, and buying content sharing site SlideShare. Minutes after the markets closed in New York, LinkedIn made the two announcements, sending its already pricey shares up almost 10 percent in after-hours trading. The stock, which closed the day at $109.41, hit $119.80 after the reports were out. LinkedIn said the SlideShare purchase is worth about $118.75 million, to be paid in a combination of... |
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Teens and Grads, This Week’s Roundup Is for You
We end this week with a collection of odds and ends and surveys from our overflowing inbox. Our first item is especially worth reading for those of you with teenagers. (If your offspring is graduating from college this spring, skim this, but don’t miss the next item.) Since you’re a recruiter, you already know that jobs for millennials, let alone seasonal work for 16-19 year-olds, is tough to come by. That’s not likely to change, says Challenger, Gray & Christmas. “While... |
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Monster Doubles Profit Estimate, Sending Stock Soaring
Monster is a winner today on Wall Street; its stock up more than 16 percent at one point after reporting earnings that were double what analysts forecast. It closed at $8.93; up 9.44 percent. In the first quarter, the company saved its way to a 4 cent per share profit, not including one-time expenses or income. Though less than last year’s 5 cents, the earnings reflected the commitment Chairman and CEO Sal Iannuzzi made in previous financial reports to strengthen the company and keep a lid... |
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Dice Has Strong Quarter; Monster Expected to Show Declines
Dice had a strong first quarter, as quickening tech hiring boosted the company’s revenues, helping it to beat analysts’ estimates by a comfortable 2 cents a share. Dice Holdings, Inc., owner of several niche job boards, reported earning $8.6 million on revenues of $46.1 million, or 13 cents a share. Wall Street investors liked what they heard, bidding up Dice shares by 7.18 percent. The stock closed at $10.30 and was headed somewhat higher in after-hours trading. While the company’s... |
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BranchOut, the job board – social network mashup for Facebook – my take
BranchOut was one of the earliest ‘job hunting’ apps available on Facebook, and it has parlayed its early mover advantage into significant signups (25 million users and counting) and investments from venture capitalists (they picked up another $25 million last week – yow!). It has portrayed itself as ‘LinkedIn for the Facebook crowd’ – a place where you search for workers from the 75% of the population that isn’t on LinkedIn. In other words, it’s... |
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Maximizing Mobile
Today there are more than 100 million smartphone subscribers in the US. Smartphone sales are now bigger than desktop and laptop sales. Mobile is quickly becoming the primary internet source. The recruitment industry has been slow to adopt mobile during a flurry of social media efforts, but the latest trends are showing that employers are starting to maximize mobile to enhance their talent acquisition strategies. For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!... |
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What about candidate quality? The latest HR/Recruiting survey results
In a recent presentation with Dr. Charles Handler, I discovered that although both he and I focused on the ‘quality of candidates’ – as does anyone involved in recruiting – we weren’t able to find much data on exactly which recruiting techniques delivered the best quality candidates, according to HR and recruiting professionals. As I was preparing the annual Online Recruiting survey, I decided to ask a few questions about that specific topic. The answers were interesting: When... |
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Ryder’s New Site Adds Military Translator
We mentioned that awards honoree AT&T had added a military skills translator to its career site. The latest to do so is Ryder, which today is launching a website section for hiring veterans that also includes a translator feature. On the Ryder site, service members enter what’s called a “military occupation code” or a “military occupational specialty code” to see what open jobs might match what they’ve done in the military. Ryder has said it’ll hire... |
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Walmart Cuts Down on Clicks With New Career Site
What if you set out to change the business world and found a company with endless opportunities to do it? That’s the first question Walmart asks job-seekers when they head to its new careers site and military microsite, and perhaps an appropriate one for a chain with about $444 billion in sales and 2.1 million employees. Corporate Recruiting VP Mike Grennier says the company had multiple goals with the new site, which involved a partnership between recruiting and marketing, and countless... |




